Web Design

Web design is the process of creating websites.. It encompasses many different skills and disciplines in the production and maintenance of websites. It involves several different aspects, including webpage layout, content production, and graphic design. Web design used to be designing websites for desktop browsers however design for mobile and tablet browsers has become ever-increasingly vital.

Websites are created using a markup language called HTML. Web designers develop webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.

Some web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a “WYSIWYG” editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface. At Arkbird Enterprises, we use all these methods to design websites based on various factors such as cost, time and customer satisfaction

More companies are increasingly investing in websites to tap on the online business. If you are a business and do not have a decent website designed for your company, you need to re-evaluate your goals in order to remain competitive. Web design has grown over the year and various website trends have evolved throughout the world.

We do consider latest trends when designing our websites and what will suit our customer and clients’ needs. Particular website design trends that defined past years are practically old fashion in today’s times. There was a time that using flash on multimedia on your website was a great idea. However, right now, using flash on a website is not a great idea. Apart from posing security risks on the website, it never works on some mobile devices and there are very many better solutions to handling multimedia on a website. These trends include:-

  • Custom Illustrations and Videos: An image conveys a message worth a thousand words. Along with it they save space and arose user interest. We do realize that Visuals are processed faster than text. People remember 10% of what they hear, 20% of what they read, 80% of what they see and do.

  • Shadows for Extra Depth: Shadows create depth illusion, this makes them favorite in the design community. With it, you can convert your flat design into semi-flat.  You can use shadows and colors (with slight variation) To make CTA’s appear raised as they are ready to be clicked and To establish a visual hierarchy between elements
  • Responsive Web & Logos: We as Web Developers are now comfortable with Responsive Web Designs Which enables your website to be displayed on any device. Now you can see this comfort in logo design too. In 2018 responsive website and logos are must for Brands to retain their presence in front of target audience irrespective of their device.

  • Minimal Studio Shots: Images with a plain background (negative space) that focus on a particular detail. They are best at drawing user’s attention on a specific item. We apply this trend in websites within the e-commerce industry and have adopted it to increase CTA.

  • Animations, Gifs and Cinegrapghs: Motion catches a user’s attention faster than anything else. Users love to see stories, don’t want to read. We Use animation, Gifs and cinegraphs to create eye-catching landing pages, banners, newsletters and more.

  • Big Bold & Creative Typography: We are turning Typography into a tool to create exciting innovative artworks. In 2018 Web Designs don’t revolve around a few typos. A combination of 5–6 typos are used and Jumbo size characters are replacing images. 2018 brings big and bold typo into design trends
  • Split Page Design: Here, we divide a page into two parts to group content into semantic areas. For example separating text from images, etc. This way you can show more content on the same page without disturbing

  • Tell Stories to Retain Users: Telling stories is the best way to connect with and retain users.  We use illustrations or interfaces to tell your story to your audience. Choice of medium is on you.

Get In Touch

Turning Tables, Elgeyo Marakwet Road, Nairobi
P.O.BOX 15355, 00400

P: +254 737 860570
    + 254 723 335717
    +254 708 064273